If you’re avoiding fast fashion consumption, it’s somewhat of an easy switch to stop taking fun spontaneous trips to the mall and instead take fun spontaneous trips to the thrift store. It gets a little more tricky when there is one very specific thing you need. For example, I’m currently on the hunt for a black denim skirt that I am required to wear for a sorority event. However, before I cave and buy a new skirt (or whatever oddly specific thing I need) from a fast-fashion retailer, I have a list of options to try first. I’ve dubbed this list “Andrea’s Hierarchy of Consumption” and it starts with the absolute most ethical thing you can do and it works it’s way on down to your last resort. Some of these might be able to be switched around but this order seems about right to me.
1. Use what you have. This is one I’m not great at practicing since I really enjoy shopping. But it is very true that the absolute most ethical thing you can wear is something you already have. This is why I’m puzzled by people who start their journey “quitting fast fashion” by getting rid of everything they already own and replacing it with thrifted pieces.
2. Borrow from a friend. Obviously, this one isn’t great for say, a new pair of jeans you will wear super frequently, but it is great for something you need for a special event. Along this vein, hosting a clothing swap party is a great sustainable option.
3. Buy second hand. If it isn’t clear by now, I am a big fan of thrifting, purchasing something that already exists is a great sustainable option. If you’re looking for something very specific in the thrift store, give yourself plenty of time to find it as you might have to check back frequently before you find it.
4. Make it yourself. Bonus points if you can make what you need using upcycled materials or stuff you already have, but even buying new materials and making it yourself is better than buying something in a typical store. You can always guarantee the craftsman was treated fairly when you craft it yourself. Sewing is a valuable skill for this one and it’s surprisingly easy to learn!
5. Buy from local/small businesses. Buying something that is handmade or produced in small quantities by local artisans and entrepreneurs is an awesome option. Even if you buy a brand new t-shirt from a local shop, you are avoiding the problem of mass overproduction that exists within fast fashion.
6. Buy from an ethical brand. I thought about switching 5 and 6 because both are a great option. Some larger companies like girlfriend collective and reformation are constantly committing to sustainable practices. While these two have some serious dollar signs attached, other companies, like pact, have more affordable options. I may do a whole post on sustainable brands in the future.
7. Buy fast fashion. If you’ve tried all these other options to no avail, you may have to resort to buying fast fashion. As I mentioned in my last post, no one is perfect! You can still make a difference even if you buy fast fashion pieces on occasion.
If you keep this list in mind next time you need to purchase something, you can reduce your fast fashion consumption while still finding whatever you need. Good luck and happy shopping!
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